Using Gondola Shelving to Maximize Retail Space

Gondola shelving is a versatile and durable fixture that allows business owners to maximize their retail space. They are a great choice for convenience stores, hardware shops, pharmacies and grocery stores. They can be used in aisles or as standalone point of sale displays. They come in a variety of sizes and styles to meet the needs of any store layout or retail environment. There are also different accessories and merchandising options available to enhance the display of products on gondola shelves.

The word gondola is taken from the Italian term for “flat boat” and is a reference to the flat bottomed boats that were used in Venice. These were often rowed by two rowers and could be found in the paintings of Canaletto. Today’s gondola is more like a box with sides and a lid and is used for merchandising purposes. There are many gondola shelving manufacturers and suppliers who sell a wide range of fixtures to fit a variety of store environments. Some of them even offer custom gondola units to fit specific store brands and layouts.

Most gondolas are double-sided to save on space and allow businesses to showcase more products in the same area. This type of shelving is ideal for small and medium-sized stores and supermarkets and can be fitted with a variety of merchandising features, such as clip strips and peg hooks. They can be used to promote sales and special offers, increase basket size by adding impulse products and improve stock organization by utilizing cross-merchandising techniques.

Choosing the right shelving color for a store is important because it will help to attract attention and increase sales. It is recommended to choose neutral colors such as beige or black as these are the base colors for most packaging. They will stand out well against the gondola and be more eye-catching to customers.

Another option to consider is end caps, which are stand-alone shelves that can be placed at the end of a gondola run. These can be used to focus on impulse products, specialty items, new product launches, grab-and-go wares and other types of merchandise. They can be used in conjunction with a point-of-sale system to heighten customer awareness and boost sales.

When shopping for gondola shelving, it is important to purchase from a reliable manufacturer that carries a comprehensive inventory of quality retail fixtures. This will ensure that all the components and pieces are included to build a complete unit and avoid any delays or extra expenses. It is also important to shop for shelving that is made with heavy duty steel components so that it can withstand a high volume of traffic.

Purchasing gondola shelving from a factory direct supplier will also ensure that your fixtures are brand new and ready for use at your store location. This can make a big difference in how your business is perceived, especially in the eyes of customers and prospects when they visit your store location.