What Does an SEO Specialist Do?

An SEO specialist is someone who optimizes a company’s website for better ranking in search engines. They do this using on-page and off-page tactics. They also determine which technical elements need to be improved to help a website achieve better rankings, including page speed and structured data protocols. In addition, they may implement paid search and offline advertising campaigns. Most of these professionals perform extensive research on the web and determine the best ways to improve the company’s website.

On-page optimization

As an SEO specialist, you must be aware los angeles seo firm of the many factors that affect website ranking and implement the right strategies. It is not enough to have a broad knowledge of keywords and meta tags; you must also be able to constantly learn new techniques. As a result, you need to have a strong research mindset.

The first step in SEO is keyword research. This requires an SEO specialist to determine which keywords are most relevant to the content on a website. They also need to find out the competitiveness of each keyword and analyze the volume of searches. Using tools such as Google’s Keyword Planner tool can help make this process easier. Once they’ve found the keywords, they need to test them in different ways to see which ones will produce the best results.

Paid search

When a business runs a paid search campaign, it’s essential that it’s monitored closely to ensure a return on investment. Paid search specialists create and manage targeted campaigns, analyze traffic patterns and trends, and optimize ads according to results. Their job often also includes writing ad copy, developing display ads, and creating landing pages.

Paid search specialists can work for a wide range of companies. Typically, they have a bachelor’s degree in marketing, business, or IT, but they can also have extensive experience. They develop a deep understanding of the different browser platforms and advertising systems, and can even have a background in SEO marketing.

Monitoring of keyword rankings

Monitoring your keyword rankings is a vital part of any SEO strategy. It can help you identify when your ranking has dropped, and it can also reveal which keywords are attracting more traffic. In a perfect world, you would rank on the first page of Google for the keywords you want. But even first-page rankings don’t last forever. Fortunately, there are ways to maintain your rankings and improve them over time.

Among the most effective methods for monitoring keyword rankings is by using keyword tracking tools. You can use these tools to monitor your rankings on a daily basis. They will send you alerts when they notice any changes in your rankings. You can even set up alerts for specific keywords. Though monitoring individual keywords can be tedious, it can help you diagnose underlying issues that could be contributing to a decline in organic traffic.

Reporting findings

A SEO specialist’s reports often demonstrate increases in organic Google traffic. The data is collected from Google Search Console, but many SEOs create custom dashboards for further analysis. Some specialists also use slides or snippets to present the data to clients. They may also create PDF documents that contain more detailed information. SEOs generate reports through many different methods, including manual analysis.

SEO specialists also monitor and document changes to websites. They use various software, including web crawling programs and third-party applications, to monitor websites. Each specialist will have their own unique reporting and auditing methods, and they will evaluate each client differently.