Activity Map is a powerful new capability within Adobe Analytics that helps analysts and business users easily view traffic, conversion and success metrics for individual page elements. It enables real-time, contextual insights into individual elements of visitor experiences and empowers marketers and business users to fine-tune their digital properties to drive the right message to the right audience to increase engagement and conversions.
Using Activity Map, Adobe Analytics analysts and business users can visualize data on individual page elements like buttons, banners, advertisements and hot-spots, overlaying a visual representation directly onto the webpage or digital property to provide an immediate, live look at how those elements are performing. Moreover, the tool overlays activity metrics on the actual page, giving analysts and business users instant access to a range of performance measurements.
Enabling Activity Map on your website
To enable Activity Map, you must first have an Adobe Experience Cloud user account – granted with access to Activity Map reporting and the Activity Map browser plugin. Once your account has been granted access, you can then use the Activity Map Debugger to confirm that link tracking is enabled across your website.
Confirming that Activity Map has been implemented correctly on your website
Once you have verified that all of the necessary links are being tracked, you can then start reviewing the data. To do this, login to the Adobe Experience Cloud Debugger and navigate to the ‘Analytics’ tab. In the left pane, you can click ‘Debugger’ and then ‘Analytics Network Request’ to review the network requests for the page being debugged.
As you review the network requests, you will find a number of ‘contextData[‘a.activitymap’]’ variables and values passed in the request, which will give you an idea of how Activity Map has been implemented on your website.
Creating an Activity Map for Devices in Standard Analysis and Advanced Analysis
To create an Activity Map, you must first be logged in to the ExtraHop system through the IP address or hostname of a device that you want to track. Once logged in, you can then click ‘Assets’ and ‘Devices’ to select the devices that you would like to track. Then, you can filter those devices by their protocol activity and role to create the Activity Map.
Stepping Through a Pathway or Network With MAP
MAP is automatically enabled when viewing pathways and networks in Upstream Analysis, as well as networks generated from Diseases & Functions and Regulator Effects. You can also toggle the MAP tool on and off at any time in pathway or network view by clicking on “Map” in the overlay menu.
Showing a Prediction Legend with MAP
Using MAP in pathway or network view allows you to see the predicted impact of the activity values in each node on the path as a polyline. The MAP legend is shown by default, and can be resized to fit your needs. You can hide or show the legend in one click.